ISAA International is an inclusion-focused initiative designed to help businesses create environments where autistic individuals and their families feel welcomed, understood, respected, and supported.
The goal is to bridge the gap between businesses and the autism community by providing practical guidance, staff training, and recognition for organizations that are committed to inclusive customer service.
How ISAA International Works with Businesses
Businesses join the ISAA International programme by committing to a set of inclusion standards based on four core values:
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🛡 Identify – Recognise when someone may need additional understanding or support.
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🤝 Support – Provide patient, respectful, and compassionate assistance.
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📍 Access – Remove barriers and create welcoming, accessible environments.
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❤️ Accept – Promote inclusion, dignity, and respect for every individual.
What Businesses Receive
Businesses that meet the ISAA standards can receive:
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ISAA Certified Business accreditation
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An official certificate
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A window sticker and digital accreditation badge
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Staff autism awareness training
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Listing in the ISAA Business Directory
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Promotional support through ISAA International
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Ongoing guidance and annual renewal opportunities
Benefits for Businesses
Joining ISAA International helps businesses:
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Improve customer experience.
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Build trust with autistic individuals and their families.
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Demonstrate social responsibility.
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Increase staff confidence in supporting diverse customers.
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Strengthen their reputation as an inclusive and welcoming business.
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Join a growing network of organisations committed to accessibility and inclusion.
The Accreditation Process
A typical accreditation journey includes:
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Business registers with ISAA International.
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Staff complete autism awareness training.
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The business reviews and implements the ISAA Business Standards.
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An accreditation checklist or assessment is completed.
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The business receives certification and recognition.
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Accreditation is renewed annually to encourage continuous improvement.
Types of Businesses That Can Join
The programme is suitable for a wide range of organisations, including:
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Retail stores
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Cafés and restaurants
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Hotels and tourism businesses
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Healthcare providers
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Pharmacies
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Schools and colleges
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Sports and leisure centres
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Banks
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Hair and beauty salons
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Public services
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Shopping centres
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Transport providers
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Corporate offices
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The ISAA International Promise
ISAA International believes that inclusion is everyone's responsibility. By working with businesses, the organisation aims to create communities where autistic people can shop, dine, travel, work, and access services with confidence, dignity, and respect.
Identify • Support • Access • Accept
Inclusion • Understanding • Together
Through partnerships with businesses, ISAA International seeks to make inclusion a practical part of everyday life—helping organisations turn good intentions into consistent, welcoming experiences for autistic people and those who support them.